Ryann Hogan

Hi there! I'm a data-driven marketer with a creative eye.

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Writing Samples

Clicks and Mortar

Primary content creator and writer for Clicks and Mortar. Wrote blog content on the topics of real estate, lifestyle and all things Atlanta. 
 

Village Realty 

Marketing Manager with a focus on inbound content creation. Posts are written for Realtors in the Atlanta market. 

Resume

I am an experienced marketing professional with expertise in lead generation, inbound and event marketing. I have a passion for great content and cultivating community with partners, customers and colleagues. 

 

Experience

Village Realty/Clickscape, 2015 - present

Village Realty, powered by Clickscape, is a full-service real estate brokerage based in Atlanta Tech Village focused on excellent marketing support for Realtors. 

Senior Marketing Manager

  • Launched and directed “Captivate”, a marketing micro-agency within the brokerage providing email, social, print and video marketing for Realtors.  
  • Managed multiple email lists of over 30,000 contacts, wrote and curated weekly newsletters for each list.
  • Conceptualized and executed lead generation strategy through inbound marketing efforts and paid ads. 
  • Created and allotted marketing budget of $50,000 for lead generation, software products, design, and events. 
  • Created engaging and data-driven website and blog content for two unique audiences to increase readership and engagement. 
  • Hired, trained and mentored 11 team members across entire brokerage including sales, customer success, creative and operation teams.
  • Built recruitment processes which led to a 1900% increase in Realtor count growth.
  • Conceived and produced content across all company social profiles. 
  • Lead company-wide rebrand efforts in partnership with an outside agency.
  • Developed relationships with Realtors and vendor partners through event marketing efforts. 

Young Life, 2011-  2015

Staff

  • Coordinated three main annual fundraising projects that accrued 50% of annual budget including annual banquet, local 5k, and Frisbee golf tournament.
  • Assisted in planning, coordinating and executing successful weekend and weeklong events for high school students where the details include lodging, transportation, payment, and various logistics for over 250 students.
  • Served as point person for annual banquet for 200 guests including catering, designers, space and volunteers.
  • Maintained strong relationships with local vendors to assist area in planning various events per year.
  • Oversaw a team of volunteers and hosts as they contribute to key area events
  • Managed budget of $8,000 for 200 attendees for annual banquet which accrued 25% of annual budget.
  • Ma intained relationships with local business sponsors for various fundraisers.
  • Implemented an effective communication calendar for vendors, sponsors, donors and volunteers as key events arise.
  • Supervised the operation of multiple events as far as check-in, table layout, floor plan, entertainment and follow-up gifts. 
 

Education

B.A. Public Administration, Secondary degree German language
Auburn University
Fall 2007 to Spring 2011

 

Skills & Software

CRM software 

  • Salesforce
  • Hubspot

Marketing Automation Platforms

  • Pardot
  • Hubspot

Website Platforms

  • Wordpress
  • Squarespace

Email Marketing 

  • MailChimp
  • MyEmma 
 
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